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Political Communication in Campaigns

Elections
Campaign
Social Media
Communication
Electoral Behaviour
P279
Anke Tresch
Université de Lausanne
Marcelo Jenny
University of Innsbruck

Monday 11:00 - 12:45 BST (24/08/2020)

Abstract

This Panel features papers that deal with new developments in election campaigning, such as micro-targeting and social media canvassing, or with classic accounts of campaigning effects, such as paid and unpaid media effects or face-to-face interactions, from a novel perspective. The papers focus on one of these campaign channels or contrast different means of campaigning, or compare findings across electoral contexts. Electoral contexts include national as well as European elections.

Title Details
Parties’ Voter Targeting Strategies in Western Europe. What Can Facebook Ads Tell Us? View Paper Details
Representation of Islam and Muslims – A Comparison of People’s Mind and Media Coverage View Paper Details
The Coming of Age of Paid Digital Campaigning: Equalization or Normalization in the 2019 Belgian Federal Elections. View Paper Details
European Patterns of Negative Campaigning? Going Negative in the 2019 European Election Campaign View Paper Details